Illustration by Laura Normand / The Verge
Elon Musk has sent his first email to Twitter employees, warning them to prepare for a “dire” economy and putting an immediate end to remote work.
In the email sent to Twitter staff late Wednesday evening and obtained by The Verge, Musk warned that a weaker economic environment in the US would mean difficulties for the company’s ads business. “Frankly, the economic picture ahead is dire, especially for a company like ours that is so dependent on advertising in a challenging economic climate,” he wrote. “Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!”
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